Those with curly hair know it’s imperative to keep your textured tresses hydrated. However, finding products that can keep curls moisturized all day is often a challenge. That’s where Maui Moisture comes in. The haircare brand makes it easy to care for curls by infusing every product with powerhouse ingredients. Maui Moisture mainly relies on one dynamic ingredient to boost moisture—aloe vera. The ingredient is perfect for curly textures as it hydrates and protects hair from damage. Ahead, Maui Moisture’s global research and development associate director Ana Carolina Nogueira breaks down the science behind aloe vera and why it’s beneficial for curly hair. Keep scrolling to learn more.
What Is Aloe Vera?
For centuries, the clear gel from aloe vera plants has been used for medicinal and beauty benefits. But what is aloe vera exactly? “There are various aloe species, and aloe vera is considered the most potent, commercially important, and most popular plant researched,” Nogueira says.
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Maui Moisture
Curl Quench + Coconut Oil Ultra Defining Gel
$6.97-$7.09
Some hair gels can leave curls dry and dull. Maui Moisture specifically developed its gels to provide definition and hydration. The Curl Quench + Coconut Oil Ultra-Hold Gel helps tame frizz and moisturize curls (without leaving behind any stickiness or crunchiness).
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