Viktor and Rolf’s Latest Fragrance Is Meant To Embody “Spiritual Glamour”

If you’re anything like us, you’re fascinated with finding the perfect fragrance for every mood and style scenario. Your passion for scents is mostly likely confirmed by the expanding collection of unique perfumes lined up on your vanity—if you know, you know.

One very popular brand amongst the fragrance community is Viktor & Rolf, an avant-garde fashion house that is renowned, particularly for its signature Flowerbomb fragrances that boast delicate yet captivating notes. “Viktor & Rolf is a brand that continues to be relevant and a favorite among the fragrance community because of the many classic scents they have created,” Fragrance Influencer, Karina Waldron shares why she believes the brand is so beloved amongst Fragheads. “Flowerbomb is a scent that is elegantly classic, has stood the test of time, and never goes out of style.”

Last month, Viktor & Rolf unveiled its newest fragrance, Good Fortune ($168), which is said to encompass modern spirituality and resonate with those on a journey to understand the core of their existence.

According to the dynamic duo, the fragrance took several years and thousands of modifications to perfect. “We had this idea of spirituality that we briefed the perfumers on and they said ‘Oh, maybe we can come up with scents associated with alchemy and white magic.’ But when you think about spirituality, you think about incense, wood, and let’s say something very heavy,” Horsting and Snoeren tell us about the challenges of finding scents that epitomized the idea. “We wanted something that would be light, luminescent, solar, and big—but transparent in a way.”

The Fragrance Notes