Huda Kattan Is Using Her Latest Launch to Empower Her Community

Huda Kattan is a powerful force in beauty. With a $6,000 loan from her older sister, she’s grown Huda Beauty into a billion-dollar business. Kattan’s namesake brand continues to thrive for a few reasons. The products are undoubtedly great, offering innovative formulas and formats. But, it’s Kattan’s thoughtful perspective on beauty that truly makes Huda Beauty stand out. 

Over the last few years, Kattan has been vocal about her evolving relationship with makeup. Like many of us, she once felt she needed to wear it to be beautiful. As she’s gotten older, she’s realized that isn’t the case. Now, Kattan draws confidence from within and constantly champions beauty as a powerful tool of expression.

With this in mind, it makes sense the brand’s newest launches are all about empowerment. “My self-worth journey inspired the Empowered Collection, and it’s all about owning who you are and striving to be the best version of yourself,” Kattan shares. “I wanted to create something that embodies that big self-worth energy and inspires people to make bold moves.”

The Products