Tower 28’s New MakeWaves Mascara Took Over 88 Tries to Get Right

IYKYK: Finding a great everyday mascara is nearly impossible. They either don’t add enough length or volume, bring too much drama, make your lashes look clumpy, or simply don’t curl them quite enough. While they’re are plenty of great options out there, something *always* seems to be missing—especially if you’re in search of a clean formula. You see, the perfect mascara is light enough for everyday wear, distributes product evenly, and has a formula that can be built-up depending on how you want your lashes to look.

Thankfully, Tower 28, a brand known for its incredible, sensitive-skin formulated skincare and makeup products, has tried their hand at creating their first (and our new favorite!) mascara: the MakeWaves Mascara ($20). The brand’s newest addition not only promises to be safe for sensitive eyes, but also works to curl, lengthen, and define lashes—without being tricky to remove or adding any unwanted clumps.

Keep reading for all the details on the new mascara as well as our honest reviews.

The Inspiration

For Tower 28’s first mascara, the brand’s founder, Amy Liu, wanted to create her dream mascara. As someone with pretty straight, sparse lashes, she was always big on lash extensions. “During the pandemic, I obviously stopped getting them, and found myself looking for a mascara that would curl, lengthen, and define my lashes in the way my extensions did—all while adhering to our product philosophy,” she says. “The team and I got to work and tested 88+ different formulas and brushes with the goal to create a product that was not only clean, vegan, and safe for sensitive eyes, but also high performance.”