Camila Coelho Launches a Brazilian-Inspired Beauty Line, and We Have All the Details

Camila Coelho is undoubtedly a force in the beauty industry. The Brazilian influencer has amassed over 15 million followers across her social media platforms –where she regularly uploads tutorials on her favorite beauty looks and product reviews–and has worked with every beauty brand you can imagine, ranging from Skinceuticals to Kerastase. 

Now, the widely-successful global entrepreneur is expanding her footing in the beauty space with the launch of her brand Elaluz, which means “she is light” in Coelho’s native language, Portuguese. For Coelho, celebrating your unique light and individuality is everything, which is why Elaluz is committed to creating mindfully luxurious beauty products that empower everyone to find their light and shine it out to the world. “There are so many things I’m grateful for that I’ve accomplished throughout the years that I never thought I could,” Coelho says. “But my beauty brand is definitely my biggest dream coming true.”

The lifestyle brand is set to offer skincare, makeup, and haircare must-haves. Launching with two products (a 24K Lip Therapy and Lip & Cheek Stain), Elaluz is available starting today on Elaluz.com, Net-A-Porter.com, and SaksFifthAvenue.com. We had the chance to chat with Coelho about Elaluz and she filled us in on everything you’d want to know about the brand. From her inspiration to the product’s sustainable packaging, keep scrolling to learn more. 

The Inspiration 

Sustainability lies at the heart of Elaluz’s values. “Sustainability was really important for me too. Although we’re a luxury brand, we are mindful,” Coelho says. Elaluz’s international, female-led design team was able to create elevated packaging with minimal impact on the Earth. The brand also opts for recyclable, reusable materials when possible, and FSC-certified boxes, if boxes are needed at all.

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