Violette_FR’s New Blush Made Me Look Like a Renaissance Painting

Violette_FR’s New York headquarters doesn’t look much like an office. When I visited earlier this summer to learn about the new Bisou collection, huge mood boards—featuring glittering images like a cobalt Matisse, Kate Moss, and ’90s baby blue eye shadow (a combo that makes perfect sense if you ask me)—littered the space. Sweet family photos, acrylic-speckled paintbrushes, and fabric-filled scrapbooks covered tables near the center of an airy, afternoon light-filled space more similar to an artist’s loft than a room where people send emails. The entire spread was a delightful, highly curated mess, and exactly the kind of place you’d expect from Violette’s playful world of French beauty.

If you’re anything like me, “French girl beauty” has had a chokehold on your psyche since your first flick of eyeliner. While the term is bandied about quite a bit—and we all know French women are in no way a monolith—there’s something steadfast and appealing about the classics. Tousled bangs, a gorgeous red lip, a dash of nonchalance, these tropes endure for a reason (and appear along with a healthy sprinkling of more unexpected references on many a Violette_FR inspiration board). They’re effortless, cool, and, most of all, timeless, and in 2022, no brand delivers that je ne sais quoi like Violette_FR. 

Since its launch in 2021 by French painter, makeup artist, and beauty legend Violette, the brand has released the cult-favorite Boum Boum Milk ($64), a breakthrough universal highlighter ($28), and a velvet matte lip ($28) worthy of a born-and-bred Parisienne—and the team at Violette_FR is just getting started. Not content with an already best-selling (not to mention TikTok-famous) favorite, the brand is reworking its beloved Bisou Balm’s formula, doubling down on the promise of “bitten lips” and a sultry blurred effect. The company also debuts its first-ever blush today, a product launch I’m sure fans have been begging for since Violette_FR’s first day online. (I know I have.)

It was love at first sight with this product. Bisou Blush’s marbled stick looks unlike any other cream blush I’ve tried (I’ve sampled my fair share) and was almost too pretty to use (almost being the operative word here). Plus, considering my love of corsets, pearls, and loose waves, Violette_FR immediately had me at Renaissance-inspired.

Thankfully, the formula lived up to my artistic expectations. It’s sheer, buildable, and really does melt into my skin for a purposely uneven glow. After a few quick dabs, I had a baby-pink flush that was multi-dimensional, but never splotchy. My personal favorite was the “Inès” shade (there’s also a berry and mauve tone if that’s more your style), which gave me rosy cheeks worthy of a Titian muse.

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